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Course Title:

Course ID:

150724 0101 2485ESH

Course Dates :

15/Jul/2024

 To

19/Jul/2024

Course Duration :

5

Course Location:

London

United Kingdom

Course Fees GBP £ :

Primary Price

£4,555.99

VAT may vary depending on the country where the course or workshop is held

Course Fees USD $:

Advisory Price

$5,829.37

VAT may vary depending on the country where the course or workshop is held

Course Category:

Professional and CPD Training Programs

Leadership, Management, Marketing, Strategy, Human Resources, Soft Skills

Course Certified By:

* Professional Training and CPD Programs
Leading to : Executive Diploma Certificate
Leading to : Executive Mini Masters Certificate
Leading to : Executive Masters Certificate

* ESHub CPD
* LondonUni - Executive Management Training
* Others

United Kingdom

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

Course Information

Introduction

Welcome to the Public Relations and the Media Specialization course.
In today's digital age, effective public relations (PR) strategies are essential for organizations to build and maintain positive relationships with their stakeholders.
This course is designed to provide participants with the knowledge and skills necessary to navigate the dynamic media landscape and implement strategic PR campaigns.
Through a combination of theory, case studies, and practical exercises, participants will learn how to craft compelling messages, engage with the media effectively, and manage public perception to enhance organizational reputation.

Objectives

1. To provide participants with an understanding of the role and importance of public relations in organizational communication.
2. To equip participants with the skills to develop strategic PR plans and campaigns.
3. To familiarize participants with media relations principles and techniques.
4. To enable participants to effectively manage crises and reputation issues.
5. To empower participants to become proficient in leveraging digital media for PR purposes.

Who Should Attend?

• Marketing and communication professionals seeking to enhance their PR skills and knowledge.
• Public relations practitioners looking to stay updated on industry trends and best practices.
• Media professionals interested in gaining insights into PR strategies and techniques.
• Small business owners and entrepreneurs responsible for managing their organization's PR efforts.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

Week 1

Day 1:
Introduction to Public Relations
• Overview of public relations and its role in organizational communication
• Importance of reputation management and stakeholder engagement
• Case studies illustrating successful PR campaigns

Day 2:
Crafting Compelling Messages
• Principles of effective communication in PR
• Techniques for crafting compelling messages and narratives
• Workshop on developing key messages for different target audiences

Day 3:
Media Relations Strategies
• Understanding the media landscape and journalist perspectives
• Building relationships with journalists and media outlets
• Tips for pitching stories and securing media coverage

Day 4:
Crisis Communication and Reputation Management
• Identifying and preparing for potential crises
• Strategies for managing crises and protecting organizational reputation
• Case studies and simulation exercises in crisis communication

Day 5:
Digital Media and PR
• Introduction to digital media platforms and their role in PR
• Leveraging social media for PR purposes: best practices and pitfalls
• Workshop on developing a digital media strategy for PR

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.